From gathering to hunting, SABC ad sales teams emerge 'resilient and aggressive'
The work of the SABC’s “resilient and aggressive” advertising sales teams has started paying off as the public broadcaster reported “an impressive month-to-month upward sales trend in a difficult trading environment”. In fact, in November 2020, SABC 1 and SABC 2 achieved sell-out status during prime time for the first time in over five years. In a letter to sales and support staff, the SABC’s group chief executive officer, Madoda Mxakwe, pointed out that despite the extremely difficult trading conditions brought about by Covid-19, teams had shown “resilience, commitment, and har...
Source: themediaonline.co.za