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Ad. at the time romney came out publicly and said i want to make it clear. i repudiate that effort. i think it's the wrong course for a pac or campaign. cot president actually win some support by stepping up to say, pat, you know what? i'm going to step away from this one, take it down. >> yes, and he would be consistent with what he claims to be as his image. i think this duality, the little man behind the curtain is harmful to him potentially. i want to say he should do that because his whole campaign -- remember i'm going to unite the country. we have to get rid of this kind of politics. ye...

Hour how the white house was getting grilled on camera for the first time in days. there were fierce exchanges over a controversial ad from an obama super pac that seems to suggest that governor romney caused a woman's cancer death. the ad has been called inaccurate, unfair and beneath the president and those criticisms are coming from democrats. here is white house press secretary jay carney trying to defend the commercial. >> don't you have to say something to make this go away? this is the fourth day ... >> we do not control third-party ads. what this president is focused on is what he can ...

Death. i'm shannon bream in for megyn kelly. this man, a former steel worker suggested mitt romney is to blame for the death of his wife. company's company apparently closed the plant where he worked and that caused him his insurance. the problem is romney wasn't with the company when plant was closed. his wife didn't close until years later and she had her own insurance through her employer for a while. press secretary jay carney says this issue is out of the white house's hands. >> i can't comment on every third-party ad on both sides. but do you agree that the campaign knew nothing about th...

Shannon: ed henry live from the white house. thank you, ed. governor mitt romney striking back. his campaign releasing a tv ad in response to the one from the super pac group. this is called america deserves better. >> what does it say about a president's character when his campaign tries to use the tragedy of a woman's death for political gain? what does it say about a president's character when he had his campaign raise money for the ad. shannon: it' not only the romney campaign objecting to that ad. top democrats and liberal writers and outlets calling on the president to demand that the ad...

Of newspapers today. shannon: they said we have no knowledge, we don't know the facts of the story, that kind of thing. given what we know now, what do you think is a fair characterization about their position? they were dishonest, confused, they lied? >> well, you know, semantically on that you can call it whatever you want. the truth is why did they not have a better answer than that? that is the question that lingers here. we've talked a lot about, is the romney campaign ready for phraoeupl time prime-time, goodness sakes they knew a moment like this would come. how could any conversation i...