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Shares of Salesforce were getting a boost in Tuesday morning action after the company announced what it said were its first price increases in seven years.
Salesforce Inc (NYSE: CRM) shares are trading higher Tuesday. The company said it will raise prices for some of its cloud and marketing tools next month.
CRM major Salesforce said it will increase prices for some of its cloud and marketing tools by an average 9 percent from August.
The company says the new pricing will be effective beginning in August.
After seven years of no increase in list prices, Salesforce will be increasing the average list price globally by 9% in August. Salesforce is raising the cost…