Gyms take a more inclusive approach to new year marketing
Share This year, many gyms and yoga studios are leading with messages of gratitude and community, and offering budget-conscious deals, over the more traditional “new year, new me” marketing. Industry debates about the merits and ethics of get-fit-quick-style messaging are not new, but gym owners like Justin Ashley are consciously switching up their January pitch to reflect the different mood coming into 2021. Fitness Playground chief executive and founder Justin Ashley. Supplied “Something we've done differently this year to what we've done in previous years is focus on gratitude to ...