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Funding for your company. how much did you raise for sprout? >> ultimately $100 million. >> that's amazing! >> but no venture capitalist, and i want to know why, what was behind that? >> i had been in a number of different operating roles in venture-backed companies and i felt that that sort of short-term perspective and that lack of appreciation of the fabric of building the company really was missing. and when i was going to do it, i was doing it on my own terms and i wanted people in there who believed in what i was trying to do, more than just the bottom line alone. >> and sam, you've been...

Weeks later and realize nothing has gotten started. but trust me, the reverse is far worse, which is you've mumbled something under your breath in a meeting and everyone has taken that as the net new priority. so making sure getting things done is something that can scale and you're stating your priorities to everyone so they know what's most important is one of the biggest most unexpected challenges you'll face. >> this is the brain trust, where i get to take the really complicated, sticky, messy questions that we all deal with in business and ask it to some of the smartest minds in the busin...