Page 34 - Sameer Mehta News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Exclusive | Want to de-link from China, be a global brand: boAt Lifestyle CEO Sameer Mehta In an interview with Moneycontrol, Sameer Mehta, CEO of boAt Lifestyle- the headphones and audio brand talks about the importance of local manufacturing, what makes boAt different, and provides insight into one of India's hottest new consumer brands Mumbai / January 11, 2021 / 12:23 PM IST Last week, global private equity giant Warburg Pincus- which manages over $80 billion in assets-led a $100 million round in Imagine Marketing Pvt. Ltd, which runs the boAt brand of earphones, audio and other acces...

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boAt eyes make-in-India push with $100 million from Warburg Pincus SECTIONS Share Synopsis boAt founders Aman Gupta and Sameer Mehta told that the company is looking to tap into the proposed profit-linked-incentive (PLI) scheme of the government for smart wearable makers to produce Made-in-India products. Agencies Started as an online-foussed brand on Amazon India, boAt will also build its own platform for a wider direct-to-consumer (D2C) play and expand in the offline channel. (This story originally appeared in on Jan 06, 2021)BENGALURU: Consumer brand boAt, which sells earphones, speaker...

BoAt plans to shift its manufacturing from China to India to tap into govt's proposed PLI scheme for wearable makes

NEW DELHI: Homegrown consumer electronics brand boAt has raised approximately $100 million from an affiliate of Warburg Pincus, a leading global private equity fund focused on growth investing. This investment is a landmark deal for the direct-to-consumer (D2C) industry in India as it endorses the sector’s coming of age with consumers trusting and gravitating towards brands