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Get latest articles and stories on Business at LatestLY. New Delhi [India], February 22: PhonePe, today announced the consumer launch of its Indus Appstore, at Bharat Mandapam in New Delhi. Indus Appstore is PhonePe's attempt at creating a more competitive and localized mobile app store economy for India, which is already the largest mobile apps download market globally. The event was attended by a large number of startup founders and tech industry leaders, reflecting the significance of this launch for India's thriving digital ecosystem. Business News | PhonePe Unveils Indu...

Sameer Nigam, Co-Founder & CEO of PhonePe, discusses the launch of the Indus Appstore as a competitor to Google Play store. He emphasizes the importance of scale and the need for a barrier-free entry, like UPI, in order to monetize effectively.

Fintech major PhonePe on Wednesday announced the launch of its homegrown Indus Appstore specifically for the Indian market, in a bid to compete with global incumbents like Google Play Store and Apple's App Store. The Indus Appstore is PhonePe's attempt at creating a more competitive and localised mobile app store economy for India, which is already the world's largest market for mobile apps.

Fintech giant, Phonepe , which is already acquired by Walmart Inc has recently launched a mobile...

The Indus Appstore will not require developers to pay an application listing fee until April 2025.