FMCG companies to go easy on price hikes
To protect volumes, firms may reduce the intensity of price hikes or raise the quantity offered in packs
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To protect volumes, firms may reduce the intensity of price hikes or raise the quantity offered in packs
Best Media Info: As some of the key measures addressed in the very first fiscal budget of the new normal was the increased investments in the rural sector and reduction in income tax slabs, several FMCG players peg th| Marketing News
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Analysts opine that the reduction in prices would help drive growth in volumes in the second half of current fiscal year.