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How brand communication has evolved in the second Covid wave Last year, we saw brands spreading awareness about the virus and the importance of following SOPs. This year, along with advertising, brands are on the ground to do their bit to deal with the grim situation Mumbai, May 19, 2021 As the second wave of the Covid pandemic continues to disrupt the country and affect the larger population in a much more personal way this year, brands have also evolved their communication compared to last year, when the virus first made inroads in India. Rising Star Awards 2021 Entry Deadline -...

With the Central Consumer Protection Authority warning brands of serious punishment for misleading ads that claim to ‘boost immunity’, ‘kill 99.99% germs’ amid the Covid-19 pandemic, experts hope brands will fall in line quickly