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TechCrunch+ roundup: Using predictive LTV, Boston VC survey, active learning for ML teams

Adding predictive LTV to your startup’s marketing strategy may literally help you stop throwing money away.

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5 investors discuss Boston's resilient tech ecosystem

Ahead of TC City Spotlight: Boston, we gathered insights from five investors active in the area about startup trends and the resilience of the city.

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Usage Based Pricing Adoption Up 32% According to New OpenView Report

/PRNewswire/ -- OpenView, a global venture capital firm that coined the term product-led growth (PLG), today released the 2021 Usage-Based Pricing (UBP)...

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More SaaS companies are shifting to usage-based pricing – TechCrunch

Has usage-based pricing gone mainstream? Out of nearly 600 SaaS companies surveyed, 45% said they are using this flexible pricing model, up from 34% in 2020.

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Boston's startup market is more than setting records in scorching start to year – TechCrunch

Boston's startup market is more than setting records in scorching start to year – TechCrunch
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Usage-Based Pricing Replacing Software Subscription Model, Execs Say

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The subscription pricing model is fading out, and usage pricing is the "next wave," execs say.
The model better aligns companies and their customers, execs from Twilio, Snowflake, and Zuora say.
But there are risks, including fluctuating revenue and overdependence on demand.
The shift away from buying boxed software toward subscriptions was one of the biggest innovations of the cloud era to date, but there's a new model that's winning converts and disrupting the status quo.
Usage-based pricing has been gaining steam. In the structure, companies charge customers based on their precise usage, like their per-second compute power consumption or their amount of storage.

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10 Things in Tech You Need to Know Today, Tuesday, April 13

Google's cofounders are now centibillionaires, Facebook execs got hefty bonuses, and a robot sold an NFT: Here are 10 things in tech you need to know.

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VC on 2 Strategies That Drove $95 Billion Stripe's Success

Sanjiv Kalevar, a partner at the 15-year-old Boston-based venture firm OpenView, believes that two specific strategies have helped the firm succeed.
Neither OpenView nor Kalevar have any official relationship with Stripe, although his firm has invested in other enterprise technology companies like Datadog, Instructure, Workfront, Calendly, and Expensify, and he previously invested in the financial data app MX before he worked at OpenView. He says he's been studying successful startups that operate like Stripe in order to help him find (and invest in) the next smash hit.
Kalevar — who previously worked as a principal at Battery Ventures — believes Stripe is successful because its "product-led growth" strategy and its usage-based product pricing.

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