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Endy named a Great Place to Work® Canada for the third consecutive year

Endy named a Great Place to Work® Canada for the third consecutive year
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Sensitivity grows around Mother's Day marketing

TORONTO - Some Canadian companies are putting sensitivity ahead of sales in the run up to Mother's D...

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In nod to sensitivities, marketers adjust Mother's Day messaging

They follow global brands like Marks & Spencer, Etsy, Aesop, Pandora jewelry and Deliveroo, who have offered opt-outs for Mother's Day, Father's Day or both.
Lillie Sun, a growth marketer with Three Ships, pitched a Mother's Day opt out to the company's founders after receiving a similar email from online marketplace Etsy.
"I have a friend who lost a parent almost a year ago and also someone else really close to me was struggling to get pregnant, and I've always been very conscious around Mother's Day not to bring up memories...that might be uncomfortable," she said.
"I don't know all of our customers, but I'm sure there are people on our email list who are in the same boat... so it was a no-brainer."

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In nod to sensitivities, marketers adjust Mother's Day messaging | iNFOnews | Thompson-Okanagan's News Source

TORONTO - Some Canadian companies are putting sensitivity ahead of sales in the run up to Mother's Day in acknowledgment of customers who may be dealing with bereavement, estrangement or fertility issues.

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