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Ariana Grande, Justin Bieber, J Balvin to See Big Paydays From Scooter Braun Mega Deal


Ariana Grande, Justin Bieber, J Balvin to See Big Paydays From Scooter Braun Mega Deal
A commitment of $50 million was divvied up between SB Projects acts and longtime staffers.
Shirley Halperin, provided by
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In the merger between BTS’ label HYBE and Scooter Braun’s Ithaca Holdings, Braun’s SB Projects (SBP) roster of clients — among them Justin Bieber, Ariana Grande, J Balvin and Demi Lovato — are set to become significant shareholders in a capital increase meant to fortify the bond between both companies, according to a Korean regulatory filing.
A total of 863,209 new shares were issued, at $186 a share, for a total value of $160.5 million. Of those shares, 462,380 were allocated to Braun himself, and 166,537 were allocated to Scott Borchetta, CEO of Big Machine Label Group, which Ithaca acquired in 2018. A commitment of $50 million from the purchase price was also divvied up to acts and employees who have been with Scooter Braun since he started SBP in 2007. Among them, Justin Bieber and Ariana Grande received 53,557 apiece — translating to roughly $10 million each — while J Balvin received 21,423 shares. Demi Lovato was allocated 5,355. Smaller slices of the pie were parceled out to other artists on the label’s roster, such as Carly Rae Jepsen and Asher Roth, who each received 535 shares, as well as producer Andrew Watt, Migos rapper Quavo, producer Tommy Brown, songwriter Jason “Poo Bear” Boyd and the members of Florida Georgia Line, among others.

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HYBE, Formerly Big Hit, Merges With Scooter Braun's Ithaca Holdings, Bringing Together BTS, Justin Bieber, Big Machine


BTS Label Owner HYBE Merges With Scooter Braun's Ithaca Holdings for $1 Billion (EXCLUSIVE)
Deal brings Justin Bieber, Big Machine together with K-pop powerhouse
Shirley Halperin, provided by
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HYBE, the company formerly known as Big Hit Entertainment, which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects (SBP) founder Scooter Braun. In the deal, HYBE will acquire through HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.

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Demi Lovato to Star in NBC Comedy Put Pilot 'Hungry' From Suzanne Martin

Demi Lovato to Star in NBC Comedy Put Pilot 'Hungry' From Suzanne Martin
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