How Hollywood is helping brands reach 'ad avoiders'
Movies like Air and Super Mario Bros. move the needle.
Source: campaignlive.co.uk
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Tesco's Eid, not very Mubarak
Mud Orange's creative strategy director reflects on Tesco's Eid ad campaign.
Source: campaignlive.co.uk
Campaign shortlisted for five BSME New Talent Awards
The title was also recently shortlisted for seven PPA Awards.
Source: campaignlive.co.uk
IAB: digital adspend smashes £26bn ceiling as market grows 56% since pandemic
Report measured retail media digital spend for first time.
Source: campaignlive.co.uk
Editor-in-chief of British Vogue has 'turned down ads' over inclusivity
Edward Enninful says he was told 'inclusivity equals downmarket'.
Source: campaignlive.co.uk