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Been an important step. you know, my trial and error in terms of learning a scientific method, how i learned how to bake, writing down recipes, trying it, throwing out, starting over. it was all from a science background. so this is what a red velvet should look like. that beautiful, rich crumb. look at how moist that is. ah. that's it. it seems that as the economy tanks or is in a downward trend, this becomes one of those affordable luxuries people don't want to dispense with. is it the real deal? >> it's the real deal. it's the real deal. >> that's what i love. that's why i'm in this busines...

Organic factory near her home in l.a. >> why was that important for you? >> because i wanted to have control. and i also wanted to up the quality. >> and you have no science background. no mba or anything. >> nothing, nothing. no man or >> nothing. >> what's better than a science background and mba is mama bear instinct. that's what i had. that's what led me. that's what drove me. >> as ceo, iclisoy is involved in every step from manufacturing to marketing, to r&d, regularly testing her products for purity and safety. she even started her own nonprofit to push for stricter government regulatio...

Go to your phones, pick up your cell phone and call them. for that matter, if you have the white house number, call president obama and ask him to watch tonight. because if we can find these amazing methods, we bet he could, too. and we're not going to just tell you some ways in which we could really work to solve some of the crisis that we're facing in the gulf. we're going to show you. and if you weren't seeing it, you wouldn't believe it. some of the solutions come from ordinary americans, some come from some famous faces like actor kevin costner who presented his idea to congress earlier t...

Them to watch. go to your phones. pick up your cell phone, call them. by the way, for that matter, if you have the white house number, call president obama and ask him to watch tonight. because if we can find these amazing methods, we bet he could, too. we're not going to just tell you some ways in which we could really work to solve some of the crisis we're facing in the gulf. we're going to show you. if you weren't seeing it, you wouldn't believe it. some of the solutions come from ordinary americans, some come from famous faces. like actor kevin costner who presented his idea to congress ea...