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We are now in this process of ultra—normalising climate journalists across all verticals. and that's really necessary because there's no topic or vertical that is not affected... what do you mean by vertical? for people who don't know, what's a vertical? a vertical is sports culture, science, politics — it's how you structure. just imagine it like the navigation of a news website, for instance. so the different subjects, and you're saying it cuts across them all? correct. and for the longest time, when tom started, climate journalism usually showed up in the science section or science vert...

In the sports section." and similarly, i think we are now in this process of ultra—normalising climate journalists across all articles. and that's really necessary because there's no topic or vertical that is not affected... what do you mean by vertical? for people who don't know, what's vertical? a vertical is sports culture, science, politics — it's how you structure. just imagine it like the navigation of a news website, for instance. so the different subjects, and you're saying it cuts across them all? correct. and for the longest time, when tom started, climate journalism usually show...

Look financialjournalism in the sports section." and similarly, i think we are now in this process of ultra—normalising climate journalists across all articles. and that's really necessary because there's no topic or vertical that is not affected... what do you mean by vertical? for people who don't know, what's vertical? a vertical is sports, culture, science, politics — it's how you structure. just imagine it like the navigation of a news website, for instance. so the different subjects, and you're saying it cuts across them all? correct. and for the longest time, when tom started, clima...

That is necessary because there is no topic that is not affected. explain what you mean by vertical. sports, culture, science, how you structure, the navigation of a news website. the different subjects, you say it cuts across them all. yes, for a long time when tom started his climatejournalism, it usually turned up in the science section, occasionally in the politics section when there was a big summit. increasingly it has started to show up in the economics or business section because of publicly listed companies having to reveal their risks from climate change on certain stock markets. but...

And we don't say, "oh, look financialjournalism in the sports section." and similarly, i think we are now in this process of ultra—normalising climate journalists across all articles. and that's really necessary because there's no topic or vertical that is not affected... what do you mean by vertical? for people who don't know, what's vertical? a vertical is sports culture, science, politics — it's how you structure. just imagine it like a navigation of a news website, for instance. so the different subjects, and you're saying it cuts across them all? correct. and for the longest time, whe...