'Diet' is no longer about preparing for swimsuit season, it is 'a tool for well-being … to achieve broader goals of feeling healthy and high-functioning'
As consumers adopt a more flexible and holistic approach to ‘dieting,’ brands have more room to innovate at the ingredient-level through “mindful omissions and swaps” to create products that appeal to shoppers’ lifestyles, according to new research from New Hope Network’s NEXT Data & Insights.
Source: foodnavigator-usa.com