Bumble India wants you to pedal your way to love
The app’s campaign of five ad films encourages you to make the first move.
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The app’s campaign of five ad films encourages you to make the first move.
Share Via: Shot in a socially distanced way, the two films by The Script Room paint a picture of the dating landscape amidst a global pandemic. Bumble, the women-first social networking app, has released two films âTake a Hintâ and âThe First Moveâ as a part of its integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating. 2020 has upended our lives in unexpected ways - redefining dating rules, navigating virtual and socially distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this ne...