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Sort of another conspiracy theory about that and speaking of good news that's been filtered out by google, i haven't read good news stories about north korea. how bad are things in north korea right now? where do we go? >> those two points, joy, are very much on my mind. this morning's tweet essentially complaining about the results of the google search algorithm that when you go in for trump news you get news from cnn who has infuriated the president. if i understood the tweet, he's demanding that google adjust the search algorithm so it produces a different result. that's scary when you begi...

Have better hair. but there's a deep and psychological and personal toll that has come with her sort of becoming this mascot to the resistance. and she did not necessarily ask to become that. >> well, it is a fascinating profile and conversation that you have. amy, i really appreciate you taking the time. i recommend this article to folks. i want to have a little inside view of what it's like, the good, the bad and the ugly, so to speak. thank you, amy. >> thank you for having me. >> that will wrap things up this hour. ali velshi is here to pick things up. >> have a great rest of your afternoo...

Already? >> because no one is asking. it's amazing to think that google, which has near monopoly power, monopoly power of the search engine market, has not been thoroughly investigated before. ftc gave him a slap on the wrist under president obama back in 2012, but it's time some he stepped up and said look, what are the facts are exactly? one of our information are you taking, and what you doing with it? because as you know, and this information age, our personal information, there's nothing more important for protecting our personal identity and the way we live our lives, so we have to find ...

>> because no one is asking. it's amazing to think that google, which has near monopoly power, monopoly power of the search engine n market, has not been thoroughly investigated before. the ftc gave them a slap on thee wrist under president obama back in 2012, but it's time some he stepped up and said look, what are the facts exactly? what of our information are you taking, and what you doing with it? because as you know, and this information age, our personal information, there's nothing more important for protecting our personal identity and the way we live our lives, so we have to find out....

Companies that really have a knack for understanding search engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google k...