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>> anthony: i think you're missing a central dynamic here, i mean why do people instagram pictures of food? to share their wonderful eating experience? no, it's to make other people feel bad about what they're eating. it's like look, i'm eating all these incredible crabs and you're sitting at home in some, you know, dirty underwear eating dorito's. i mean, hopefully. >> chris: i mean, dorito's are pretty tasty. [ laughter ] ♪

>> the kitchen is a pretty scary place for a lot of people. if you can bring technology and it takes that fear away and they know it will come out well, they will be happy with the result, that will get them to cook again. come frg ting from the guys who modernist cuisine, we're trying to find things that are great about cooking a meal. >> why do people instagram pictures of food? to share their wonderful eating experience? no. it's to make other people feel bad about what they're eating. >> i agree with that. >> i'm eating incredible crabs and you're sitting home in dirty underwear eating som...

That that would make me happier. >> chris: the kitchen is a pretty scary place for a lot of people. and so, if you can bring technology in that takes that fear away because they know that it's going to come out well, they're going to be happy with the result, it'll get them to cook again. coming from the guys who, you know, wrote "modernist cuisine," we're trying to find that 21st century blend between youtube and instagram and technology and tools like that with the things that are great about cooking, which is sharing the meal. >> anthony: i think you're missing a central dynamic here, i mea...

>> us? >> hear that! it's snap and pops. >> and crackle. >> for years companies have used sound to sell their foods. now a new study claims the sound of food makes a difference when it comes to our eating experience. >> here to explain is practicing physician dr. nina rat cliff. >> it sounds good. the sounds of our food want to make us eat more and more. >> absolutely. like snap, crackle pop. we are confirmation when we chew bite, our drink a bench perceives the way we flavor. >> what about at a restaurant and the waiter or wait es is describing the specials and all of a sudden your mouth star...

You get this mug. >> thank you so much. >> what has she won? >> as champion, will you have your name printed in exquisite sharpee on the up aglens the clock cup and show it off to friends, family an school children for exactly one woke. you will receive an appearance this coming woke on msnbc "the cycle" airing weekdays, 3:00 to 4:00 p.m. eastern time and play in our jock pot bonus round for today's grand prize of a $50 gift certificate to little pony, the most authentic eating experience in new york city's historic village. whoim there get a tattoo or a piercing. back to you, steve. >> thank ...