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South African agri-tech startup FarmTrace, a cloud-based farm management tool that offers a diverse range of tools to help farmers manage their operations, has raised an undisclosed amount of funding to help it expand operations.
Investors have shown confidence FarmTrace, which provides farmers with cloud software to complement their operational requirements.
At the AfricArena summit, African start-ups were advised to think globally from the start, focusing on having an exit strategy.
CEO Noel Doyle says despite tough trading conditions and spending the first half of the year in the doldrums, the company reported a 10% increase in total revenue to R34-billion.
South African market projected to grow by 6.5% by 2023