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GOT7, NCT 127, and More: These are the Most Popular K-Pop Groups in Thailand

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Jul 19, 2021
From July 5 to July 19, Idol Champ held a poll to discover which K-pop idol group is the most popular in Thailand. Keep on reading to see the top groups!
The group that ranks at number one by the end of the poll will win a subway advertisement in Terminal 21 in Bangkok, Thailand.
In addition, idol Champ asks the group who won to send videos or images to their email by July 21, and if they were to submit later, the advertisement might not run properly.
GOT7 is the Most Popular Group in Thailand
Ranking at the top and taking the title of "most popular K-pop group in Thailand" is GOT7! GOT7's popularity in Thailand is partly credited to their Thai member, Bambam.

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BTS, NCT, SHINee, and More: Boy Group Brand Reputation Rankings for March Revealed

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Mar 12, 2021
On Saturday, Mar. 13, The Korean Brand Research Institute released their boy group brand reputation rankings for the month of Mar. 2021. Keep on reading to see who made the top rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings are an index created through brand analysis to find consumers' online habits and how they impact brand consumption. Analyzing a boy group's brand reputation ranking can measure the positive influence of a boy group, the media's interest in the group, the customer's interest in the group, and the group's communication volume.
To determine a group's brand reputation index, the Korean Brand Research Institute determines the group's participation index, media index, communication index, and community index by analyzing 42,275,234 pieces of big data from Feb. 13 to Mar. 13. Compared to the available 52,820,091 pieces of big data in Feb. 2021, it decreased by 19.96%.

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