Seven augments second-party data play with Weatherzone
Seven augments second-party data play with Weatherzone Seven Network announces its latest second-party data partnership for its 7RediQ offering to advertisers The Seven Network has added to its second-party data partnerships, striking a deal with weather information service, Weatherzone, to bring more geospatial insights into its 7RediQ audience intelligence offering. A week after confirming its latest partnership with flybuys data division, Unpacked by flybuys, the media giant said the latest strategic data partnership would augment the intelligence it can offer advertisers around the 6 m...
Source: cmo.com.au