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Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY. George Nguyen on May 24, 2021 at 7:00 am Businesses on Yelp can now use the LGBTQ-owned attribute to distinguish themselves to potential customers, the company announced Monday. In addition, businesses that self-identify as either LGBTQ-owned or “Open to All” will be highlighted with a rainbow-colored map pin on Yelp during Pride Month (the month of June). The LGBTQ-owned attribute and Pride Month map pin. Image: Yelp...