Detailed text transcripts for TV channel - MSNBC - 20120622:16:02:00
A room with him and we went through all the political ads of the season, both republican and democrat, and he analyzed each. what he said is that romney's negative ads are really effective but his positive ads are not. that's what they're trying to do here. >> okay. there's a lot to unpack there. ben, we know romney -- i mean, insofar as he's running positive ads now, i thought this was amazing in terms of -- there are a lot of phrases i could use to describe this choice, but romney is making a bid for hispanic voters and today, the team -- his election team announced a hispanic leadership tea...