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Blumenthal calling the revelations jaw-dropping. and comparing facebook too big tobacco. >> it is documented proof that facebook knows its products can be addictive and toxic to children, and it's not just that they make money. again, it's that they value their profit more than the pain that they cause to children and their families. >> reporter: the word addiction coming up over and over again during the testimony. >> just like cigarettes. teenagers don't have good self-regulation. they say explicitly, i feel bad when i use instagram, and yet i can't stop. we need to protect the kids. >> repo...

Haugen described to senators the urgent threat she feels facebook poses to healthy democracy, to human rights, to children growing up in an instagram filter world. she made special note of just why the company's obsession with growth hinders any meaningful change in the platform. >> facebook understands that if they want to continue to grow they have to find new users, they have to make sure that the next generation is just as engaged with instagram as the current one. and the way they'll do that is by making sure that children establish habits before they have good self-regulation. >> by hook...

Jaw-dropping and calling facebook big tobacco. >> facebook knows they can be toxic to children. i it's not that they made money again. they value their profit more than the pain they cause to children and their families. >> reporter: the word addiction coming up over and over again during testimony. >> it's just like cigarettes. teenagers don't have a lot of good self-regulation. they say explicitly, i feel bad when i use instagram and yet i cannot stop. we need to protect our kids. >> reporter: facebook said hougan did not work on these problems directly. she had no direct reports and never a...

Instagram safer but won't make the necessary changes because they have put their astronomical profits before people. >> reporter: whistle-blower frances haugen insisting congress must act against a company she says is misleading the public, promoting hateful and harmful content, holding its ceo to account >> in the end the buck stops with mark. >> reporter: haugen left facebook in may, armed with tens of thousands of internal documents including some she says showing the company knows its instagram app can contribute to eating disorders in teen girls. a characterization facebook has disputed. ...

Frances haugen insisting congress must act against the company she said is withholding content. >> in the end, the buck stops with mark. >> reporter: haugen left in may, armed with tens of thousands of document including some that the company knows its instagram app can lead to eating disorders in teen girls. >> it's just like cigarettes. teenagers don't have good self-regulation. they say explicitly, i feel bad when i use instagram and yet i can't stop. we need to protect the kids. >> reporter: and to do that, haugen says, facebook must share more about its algorithms which determines what po...