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They are collectorring it from us to free. look, here is what we are boiling down. to say at some point as much i don't like government regulation. it's going to end up like legislation like sarbanes oxley we will certify what they do with our data protecting it right. there ought to be penalties for misuse. steve: here is' the problem morgan have you seen some of these hearings on capitol hill where experts are grill by silicon valley many in their 70's have no idea how this stuff works. it's complicated business and d.c. doesn't have a handle on it? >> that was actually one of my articles i ...

Click or visit a retail store today. welcome back. one of the world's most successful entrepreneurs is calling out facebook. mark benioff is hitting facebook over lack of self regulation. joining us is laurie segall. laurie, he's calling the social media giant the new cigarettes? >> mark benefioff talked to me about this idea of the fourth industrial revolution. he says we are so connected and with that comes a lot of ethical implications. take a listen. >> when everyone and everything is connected, okay, you're going to have to really think about, do you trust what is happening?

This is something you'll have to manage for the rest of your life. >> it's the chronic condition of the internet. >> there has been some progress, but this really means the attackers are getting more sophisticated, doesn't it? >> they are getting more sophisticated. i think really it comes down to impressing upon the platforms that they bear some responsibility. and i am not advocating for the regulation of ideas. i am advocating for oversight. i think what we see in the article from "the new york times" is that self-regulation with no oversight does not work. it just does not work in this ind...

Already as an early stage. with the right preventative measures we still have a chance to fight it but we have to use this john's. aquanauts. at hamburg's secondary school media competence plays a key role a social media officer helps students think about the use of social media and be critical of large companies the people don't believe that the company self-regulation already on the scene is a cause i found they have a huge responsibility in that respect because they control it on but i don't think that they would regulate it because things are the way they want it for the. good this is how ...

Tweeting pictures of people's home addresses. twitter's response has been that they are going to try to improve the process in which they detect threats that are not reported. >> now? >> the companies always do this. facebook and twitter always say we will do better. we never see the improvements. >> does self-regulation -- based on self-regulation here. you don't have an outsider saying you have to do this under penalty of liability or something like that. is there any evidence that that has worked with any of the social media? >> there has been very little action by lawmakers to pressure the...