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Right in the mind of each consumer. everybody is gloomy about the future. they don t spend, invest, they don t take risks, the economy is likely to remain on a slow growth or even a recession path. i think if we can turn the corner and get more confidence on both the business and consumer side that actually might be a selffulfilling prove fast seprophecy and we would gee growth. reporter: the absolute low point of american consumer confidence going back to 1967 came in february of 2009 near the height of the great recession. a trivia quiz, when would you think would have been the absolute high watermark of american consumer confidence going back over the last 45 months. take a guess. jon: 45 months? reporter: 45 years. jon: 45 years? reporter: when was the high point of american consumer confidence. jon: i m going to say 1998. i don t know why. jenna: i m with jon. we are a team. ....