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Of iwo jima. and general howell looked up a and said not big enough. in true marine corps fashion he ordered them to raise another flag that would be more visible. the second flag raising that joe rosenthal took the famous photograph of. it was not planned. it was not staged. it was guys doing their job and happy to be doing it. it was a lucky shot but what a great shot and what a great piece of art. >> single photograph told a story. born of battle, it fired the imagination of all america. for it expressed the unity, drive and determination of the people. a symbol of american courage. >> befo...

Selling issue on the news stand of "newsweek" in history had been the week that princess diana died. particularly a big historic moment, people not only buy more but keep them. when we saw the three firefighters hoisting the flag at ground zero i said that would be a great image for the "newsweek" cover. i would imagine people saying i'm going to keep this, i'm going to keep this and show my children and grandchildren what happened on this day and how we bounced back. it dwarfed any previous cover of "newsweek" sales, in spite the fact people had seen the image every place else. >> the firefig...