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Best Media Info: As per Jerry Dischler, Vice-President/General Manager, Ads at Google, new generative AI advancements will bring AI front and centre, making it the best tool in the marketing toolkit — helping people| Advertising News
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Google is going to start using generative AI to boost Search ads relevance based on the context of a query, the company announced today.
Google has announced a raft of new generative AI tools for its online shopping tools allowing marketers to create new product shot variations, auto-populate product listings and even generate digital ads.
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.