Creative critique from a gender lens: 27 September - 1 October | Advertising
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Source: campaignindia.in
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Creative critique from a gender lens: 20-24 September | Advertising
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Source: campaignindia.in
Creative critique from a gender lens: 2-6 August | Opinion
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Source: campaignindia.in
Creative critique from a gender lens: 14-18 June | Opinion
This ad effectively conveys the convenience of app-based grocery shopping but by showing two men engaged in buying groceries and cooking. I hope the ad will encourage more men to be smart grocery shoppers and aspire to be good cooks. Once again, an ad that promotes a product that celebrates fairness as a desirable attribute, in this case for men. However, it smartly uses the context of the Test match by asking spectators to wear whites. There is no direct association made between the use of the skin whitening cream and the message of the ad, unlike in the fairness cream ad...
Source: campaignindia.in
Creative critique from a gender lens: 24-28 May | Opinion
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Source: campaignindia.in