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Apple is a market leader, but can it keep its hold on creative hearts and minds?

Creatives love it, consumers queue to buy its products. Apple has carefully parlayed advertising and marketing knowhow along its path to becoming one of the biggest companies in history. According to Interbrand, it grew 26% between 2020 and 2021. For The Drum’s latest Deep Dive, we look at how it can keep up its winning streak.

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Finneas Preps First Film Score With High School Drama 'The Fallout' (EXCLUSIVE)


Finneas Preps First Film Score With High School Drama 'The Fallout' (EXCLUSIVE)
Andrew Hampp, provided by
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At just 23, Finneas has already accomplished a lot of major milestones for a singer, songwriter and producer. With sister Billie Eilish, he swept the top three categories of the 2020 Grammys (song of the year, record of the year and album of the year) and also won producer of the year (non-classical), making him the youngest producer to do so. He’s also the co-writer and producer of the theme song for the upcoming James Bond movie “No Time To Die.”
Up next? His first film score, as

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