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And my mom's a homemaker. i grew up learning how he thought, how he created, how he, you know, wanted to not only make great products but help people by giving jobs back. >> completely self-funded, for monica, this isn't just a side gig. it's a true passion project. >> i'm lucky and i'm grateful because i get to act, and then i get to use that cash, saying it bluntly, use the cash to put into this and create a business. i learned everything. i really did. i learned how to do it because no one is going to care about your business as much as you do. so i eat, i breathe, live, sleep, sometimes to...

Those differences between your business and the business that you're pitching to and accentuate those areas that are not overlapping, that add value to the larger businesses. so many of the larger businesses could use your expertise. you need to highlight those and pitch and present and work on those areas they're not experts at. >> the top two tips to help your small business grow. alicia and monica are back with us again. so good to see you both. i didn't get to say that earlier on. i love hearing your advice. let's start with you. >> my top tip is mind your online profile. all too often whe...

What ultimately led to her latest venture, opening up a second location in the arcade, a popular shopping destination in the center of downtown cleveland. >> being an actor has helped me tune in to, if i think too much, i make the wrong decisions. so it's a feeling. opening the arcade, it was sort of like everyone is like how are we going to do it? we can't do it? nobody wants to do it. then i went to sleep and woke up the next morning, i sat and a just took a deep breath and i said, no, we're going to do it. it's a completely different energy. this is our couny store. and then we have a city ...

There. while you're free to post whatever you want, that may be turning people off and you may be losing business without even knowing it. >> the same way we think about our kids and how they might be interviewing for a job or trying to get into college, think about it the same way. >> all fair game. >> everything's out there once you put it public. okay, monica? >> my top tip is listen to music all the time to boost productivity. you know, there's something visceral about music. there's a response within the brain that goes back to cave man days and different types of music can help you be mo...