Amazon Still Can't Crush These 3 Resilient Companies
Microsoft (NASDAQ:MSFT) -- and why they could be worth investing in. Image source: Amazon. 1. Etsy Etsy, the online marketplace for handmade goods, established a first-mover's advantage in its niche market 15 years ago. Amazon launched a competing marketplace, Amazon Handmade, five years ago, but the platform failed to pull merchants and customers away from Etsy. Many sellers stuck with Etsy because it offered a simpler sign-up process, lower commissions, and more lenient rules regarding manufacturing processes and self-promotion than Amazon. Etsy also charged simple listing fees instead of...