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MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency from the house of dentsu India following a multi-agency pitch, and will be serviced from the agency's Gurgaon office. As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’.
Taproot Dentsu wins the creative mandate for Biba
Retailers and brands said the current recovery is impressive considering malls in various cities operate with various restrictions.
Retailers stare at losses as Delhi too downs shutters SECTIONS Share Synopsis According to Praveen Khandelwal, secretary-general of the Confederation of All India Traders, businesses stand to lose Rs 600 crore per day because of the closure. Malls in Delhi were already shut from mid-April and saw dwindling traffic even during those weeks when the shopping centres were open. ANI The lockdown in Delhi will deal a crippling blow to retailers already reeling under dwindling sales amid the deadly second Covid-19 wave raging nationwide. Retailers said the capital shutdown could push them into losse...
ET Panache NEWS Powered by Biba MD's WFH den has shades of green and blue, calls it reflection of his personality Biba MD Siddharath Bindra finds gardening therapeutic after a long day at work. Synopsis Siddharath Bindra's bedroom-cum-home office overlooks the garden. Siddharath Bindra, MD, Biba, says he finds gardening therapeutic. So, he designed his bedroom-cum-workspace as an extension of the garden, with greenery and water bodies: My room, my space“I love spending time in my bedroom-cum-workspace at our house in Chhatarpur, New Delhi. It’s been de...