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Find the right help when they started to remodel their 1950s ranch house. the project quickly turned into a nightmare. i'm sure a lot of you can relate. when they went online looking for resources, they were shocked. in a world they thought internet had an answer for everything they found nothing. they created house, 12 million drool worthy photos as well as connect to professionals that can do the work. now a company she started as a side project at her kitchen table is now without $2 billion. actually we didn't understand at the time this was what we were doing. the original plan to boot s...

Concerned about you, and i really need to know where you grew up and what your father did. so that's really the basis of how the thing evolved, was just, i had a real -- a lot of people i had ideas about who they were. a lot of people, i'd known for 20 years, but i'd never really talked to. most of the interviews are first encounters with people that i'm familiar with. and i just sit there, and i assume something about them, and i slowly let them deconstruct my assumptions and i get to know them as people. >> you started this thing, and it relates, i think, in some way, to the pathos that's at...

Really need to know where you grew up and what your father did. so that's really the basis of how the thing evolved, was just i had a real -- a lot of people i had ideas about who they were. a lot of people i'd known for 20 years, but i'd never really talked to. most of the interviews are first encounters with people that i'm familiar with. and i just sit there, and i assume something about them and i slowly let them deconstruct my assumptions and i get to know them as people. >> you started this thing, and it relates, i think, in some way, to the pathos that's at the core of a lot of these in...

I don't feel that i interview people. i feel that i need to connect in conversation and emotionally. i have a very -- i'm very adept at becoming co-dependent within seconds. like right now, i'm very concerned about you, and i really need to know where you grew up and what your father did. so that's really the basis of how the thing evolved, was just, i had a real -- a lot of people i had ideas about who they were. a lot of people, i'd known for 20 years, but i'd never really talked to. most of the interviews are first encounters with people that i'm familiar with. and i just sit there, and i a...

Weekend side project. something to to in between projects as we wrapped up the xbox and looked for something new to do. i thought we would fulfill all themselves rz in my garage with friends paying them in pizza and beer. and we've got a little bit -- gone a little over there expectation now. >> why do you think it went viral? why do you think it took off and is now the 30s biggest kick-starter campaign as far as money raised and the most successful as far as the number of backers you were able to attract? >> well there's a number of reasons. one of the biggest is of course the mad genius of t...