Detailed text transcripts for TV channel - MSNBC - 20100205:23:49:00
>> this is the snickers ad with betty white. i want your input on this. how important is it for the ads to be funny? >> it's real important. the sight gag and something easy to suggest as far as humor goes a long way. look, you've got an ad right there with betty white playing football with a bunch of young guys. can't get funnier. >> no pepsi ad. why is that? >> they've taken on a new campaign with a new ad agency
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