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Trying to establish eye contact with kids. what are you lookin' at, you silly rabbit? characters on adult cereals looked straight ahead, meeting adult gazes. don't look at me that way, you're all cereal offenders, especially you, tone eye. >> they're great! >> reporter: now i won't ever be able to walk down a cereal aisle again without filing eyes on my. it's known that direct eye contact between humans encourages trust, but would that hold true for direct eye contact with cereal box characters? 63 participants, really, we're not making this up, were shown the rabbit from trix, either with his...

Either with his eyes down or looking straight at the viewer. the feeling of connection to the brand was 28% higher when the rabbit looked straight at the test subject. >> silly rabbit. trix are for kids! come on. does a this alleged eye contact really smack of deliberation? >> i don't think this is necessarily a deliberate manipulative strategy. >> reporter: they might be looking down at the bowl of cereal. kellogg's, the maker of frosted flakes told cnn" we do not intentionally position our characters on packages." at the least at the deli you won't have a million eyes drilling holes in you. ...

The strawberries. >> we didn't taste that type. >> why not? >> that was not in our category. >>one nut cheerios. those are the winners of the 26 categories that we tested >> we have original shredded whet and post grape nuts and all- bran. >> what about trix. >> they are for kids. >> silly rabbit. >> i have to tell you. i noticed that the cover of the magazine issue that we had when we introduced you. if they pop it up i will tell you. that is the cover again. here it comes. where is it? >> where can i get the leopard shoes. >> that's what i want to know.

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.