Simba chips in South Africa recently launched their new Choose Me or Loose Me campaign inviting South Africans to vote for their favourite chips flavour to stay on the market. The flavour with the least votes will ultimately be discontinued forever in order to make room for new exciting flavours. Simba to discontinue one of their principal flavours As of March 2021, Pepsico, the mother company that makes both Simba Chips and Lays, decided to collaborate with their customers about which flavour to discontinue. Chips fans are being encouraged to put their money where their mouths are and buy ...