How Beautyworld Middle East 2022 is driving business | Lifestyle – Gulf News
Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than physical stores. Virtual marketing and sales have created a vast array of new opportunities, but they’ve also heightened the isolation that brands experience — because you don’t actually welcome people through your doors to meet your team and see, touch, smell and experience your products or beauty services. So industry exhibitions s...