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Physician. >> what do you think motivated him? >> his desire to be the best at what he did. >> in 2000, weinberger began aggressively advertising himself as a sinus specialist. he billed himself as dr. nose and his practice grew rapidly. >> we could see 40 to 50 patients on an office day. out of those, 10 to 16 would be new patients. >> how many surgeries was he performing? >> on an average, within 15 to 22 a week. >> 15 to 22 surgeries, one man, every week. >> yes. >> and you've worked in this business a long time. i mean, how busy is that compared to your average surgeon? >> huge. >> denning...

>> his technique was incredible. i've done sinus surgeries for 18 years. never saw the technique that he used, and it was the benefit to the patients was amazing. >> weinberger's business model it seemed was based on the three-word slogan of salesmen everywhere -- volume, volume, volume. >> i think he measured a certain amount of his worth by how many procedures he was doing. >> of course, the fact that nearly all of weinberger's patients seemed to have the same problem and required the exact same surgery greatly simplified things. >> deviated septum and polyps. >> deviated septum and polyps. ...

Him day in and day out. >> he was an excellent physician. >> what do you think motivated him? >> his desire to be the best at what he did. >> in 2000, weinberger began aggressively advertising himself as a sinus specialist. he billed himself as dr. nose and his practice grew rapidly. >> we could see 40 to 50 patients on an office day. out of those, 10 to 16 would be new patients. >> how many surgeries was he performing? >> on an average, within 15 to 22 a week. >> 15 to 22 surgeries, one man, every week. >> yes. >> and you've worked in this business a long time. i mean, how busy is that compar...

>> he was an excellent physician. >> what do you think motivated him? >> his desire to be the best at what he did. >> in 2000, weinberger began aggressively advertising himself as a sinus specialist. he billed himself as dr. nose and his practice grew rapidly. >> we could see 40 to 50 patients on an office day. out of those, 10 to 16 would be new patients. >> how many surgeries was he performing? >> on an average, within 15 to 22 a week. >> 15 to 22 surgeries, one man, every week. >> yes. >> and you've worked in this business a long time. i mean, how busy is that compared to your average surge...

I've done sinus surgeries for 18 years. never saw the technique that he used, and it was the benefit to the patients was amazing. >> weinberger's business model it seemed was based on the three-word slogan of salesmen everywhere -- volume, volume, volume. >> i think he measured a certain amount of his worth by how many procedures he was doing. >> of course, the fact that nearly all of weinberger's patients seemed to have the same problem and required the exact same surgery greatly simplified things. >> deviated septum and polyps. >> deviated septum and polyps. >> deviated septum and polyps. >>...