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Now on bbc news, Talking Business. Hello, everybody. A very warm welcome to talking Business Weekly with me, aaron heslehurst. Lets go and take a look at whats on the show. Its sort of a false story they tell us when we go to university, were going to get a good job if you get good grades. And thats just a falsehood, in my opinion. Its about the experience, ultimately. And without the experience, many people just wont get into a good job. Yep, the great graduate gamble. Student debts are on the rise in many countries, while pay packets are failing to keep up with soaring prices. So does it sti...

>> this is serious, folks. and this is cool to the touch. we always want the cool side of the pillow. well, both sides are cool. >> oh, wow. that is really cold. >> this is actually nice. i need this desperately right now. >> go ahead. i got the rest of the newscast. >> can you really? >> but the newscast goes for a while. for several hours. >> it's okay. you can roll over. i've got a er. i've got a blanket for you. >> you all know i'm struggling with the sleep thing. >> a set of performance blanket for you somewhere. >> you all know i'm struggling with the sleep thing. >> a set of performance...

>> this is serious, folks. and this is cool to the touch. we always want the cool side of the pillow. well, both sides are cool. >> oh, wow. that is really cold. >> this is actually nice. i need this desperately right now. >> go ahead. i got the rest of the newscast. >> can you really? >> but the newscast goes for a while. for several hours. >> it's okay. you can roll over. i've got a er. i've got a blanket for you. >> you all know i'm struggling with the sleep thing. >> a set of performance blanket for you somewhere. >> you all know i'm struggling with the sleep thing. >> a set of performance...

♪ didn't sleep nk las ♪ didn't sleep a wink last night ♪ ♪ cause you walked out the night before ♪ >> how's that sleep thing going for you these days? >> not so good. >> chances are if you are hanging out with us, chances are not so good. >> we want to show you a shop in new york city that offers everything a sleep-deprived person can dream of, if you can sleep and have a dream. >> it is an insomniacs dream, a store devoted to sleep but it feels like a night time spa. but sleep studio feels like a nighttime spa. >> 20 million people have difficulty sleeping. business is great. >> rep...

>> i'm going to continue to look at those shots. you're looking fine! i don't care how old you are. look at that. you were telling us off set, this was the most ridiculously hard thing you've gone through. >> less than 100 calories a day. you know, two cups of rice for 10 people. had to boil our water. you know, no food. no fruit. no sleep. the sleep thing was the worst thing. i mean, not getting any sleep. raining every single day. you're soaking wet. you're filthy, you're dirty. >> sounds great. >> did you have fun? >> i had to stop. it was a great adventure. i'm glad i did it but it wasn't ...