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Greg Ippolito Talks About Helping Small Brands Compete with Large Organizations

Greg Ippolito Talks About Helping Small Brands Compete with Large Organizations

Greg Ippolito Talks About Helping Small Brands Compete with Large Organizations

We are putting that into our window because we want people to walk by and be grabbed by that ç emotion. >> that's a good idea. we were talking about expense earlier, that's not very expensive. >> it is a lot of time. you have to roll up your sleeves. >> right. harry, for somebody who, you're an expert at this, you know what to do, you have worked with small brands and big stores, for somebody not an expert, how can they make an eye-popping window. >> in the piece you talked about the basics of the visual and whether they are in a big saks fifth avenue or small specialty store, it doesn't matt...