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>> no money. i got to vegas and there was a message waiting for me that there was a guy in seattle, washington who i should call who loved elvis presley and owned radio stations. i said, fine. i'll give him a call. called the guy up. guy named lester smith. got on the phone. i told him what i wanted to do and he said to me, okay. he said that sounds like a -- what are you going to do with the million dollars? i said i'm going to take elvis on tour. and he said to me, well a million dollars is a lot of money. what do i get for the million dollars? i said, you get 50% of my concert company. he s...

Own career, of his own love, which of course was music and film. >> larry: how so, victim, meaning? >> well, he grew up in it. he was a product of the business. and that was his only way of life. he loved it. he, you know, traveled all over before he was even discovered by colonel parker. >> larry: the book is now out in audiotape. "useful stories from a persuasive man." you'll see why. ou kay. all right. we're at the hotel. >> he has a cowboy hat on and a cigar and takes me up to his room and we sit down and make a deal. i didn't know how to make a concert deal. i didn't know anything about c...

Only two requests. i don't care about the money. i don't care about anything. i care about every seat in the building being full. if every seat in the building is full, don't put the big shots in the front rows. first 20 rows, i want my fans. i need them. that's what makes me work. it makes me feel good. it makes me sing better. do those two things for me and the rest of it's up to you. you can do whatever you want. >> larry: you remember the ticket prices? >> yeah, $10 tops, $7.50 in the middle, $5 in the balcony. >> larry: true or false? elvis was a gem of a guy. >> true. and so was the colo...

I said -- elvis said sure i'll do a matinee. i'll do anything. do a morning show. i don't care. fill the seats. i said okay. so i put the matinee on sale. now you've been to miami july 4th. >> larry: i lived there 20 years. >> i know. even the alligators leave on july 4th. >> larry: right. >> nobody hangs around. it's humid. it's terrible. there's no joe stone crib. there's nothing to do july 4th in miami. >> larry: right. >> everybody leaves. but i had 10,000 seats sold and they told me i could sell a matinee. called them up, three days after i put the matinee on sale and i said how am i doin...

Story behind for my children, my grandchildren, my great grandchildren, and i wanted it in my words and i wanted it to be -- i didn't want anybody else writing it. i wanted to write it. >> larry: on your driver's license it says occupation. >> yeah. >> larry: what are you? >> concierge. well, i get up in the morning. the first 50 e-mails are favors. can you get me, can do you it, can you get me a room in vegas, get my kid into stanford, get me into cedars, into mayo clinic, can you call so and so? my rolodex and my contacts around the world are unbelievable for all these years. >> larry: are y...