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Makes sure your on your a game. given the best experience out there. there is a secret to becoming permanently profitable, says our next guest. says it requires as simple shift in mind set. forget countying as we know it. here with smart tips to help your company earn more than it spends is mike. ceo of profit first professionals. a group of accountants, bookkeepers who drive profitability. author of profit first. transform your business from a cash eating monster to a money making machine. >> so god to see you. god to see you. >> book was successful the first time. coming out newly revise...

Experience out there. >> there is a secret to becoming permanently profitable, says the next guest. it requires a simple shift in mind set and you forget accounting as we know it. here with smart tips to help your company earn more than it spends is mike michalowicz. he's with a group of accountants and bookkeeper that is thrive entrepreneurial business zs and the author of "profit first" transform your business to a money making machine. so good to see you. >> so good to see you. >> the book was so successful the first time -- >> thank you. >> it's newly revised. what do you mean by ditch log...