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'Post the approval as is in line with the regulations we will have 12 months to file RHP and take the company public, which we will do in consultation with our bankers'
Mamaearth's declaration with the market regulator follows one issued in January by a rival in the D2C sector Warburg Pincus-backed boat.
Honasa Consumer Limited, the parent company of D2C brands Mamaearth, BBlunt and The Derma Co, has filed the DRHP with SEBI for an IPO.
The net proceeds of the IPO will be used for advertising to increase brand visibility and awareness, opening new exclusive brand outlets, investing in BBlunt to open new salons, general corporate purposes, and inorganic growth, , ipo, Hosana Consumers, mamaearth
There is little doubt that the market for initial public offering (IPO) will continue to attract investors in India who look for ways to make a quick profit. In the latest, Honasa Consumer Private Ltd, the parent firm of brands such as Mamaearth, The Derma Co, and BBlunt has filed draft papers with Sebi for listing to raise funds through a combination of a fresh issue and an offer-for-sale (OFS), said a report.