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Got no morals, no conscientious. we lost hu -- no conscious. >> after learning that harsh lesson, peter went to the other extreme, creating too many moving parts to the process. >> next thing you know, we're dealing with 80 vendors. then we have inventory problems. you have everything except one piece. there's a two-month delay. but you've got a customer who ordered a thousand units. when i did it that way, there's no copy cat, but it is a pain in the butt. >> eventually, peter fixed this too. by the time he lost his software partner in 2015, he had years of start-up wisdom under his belt. his...

Start, you know, no morals, no conscience. i mean we lost a huge field in other countries. i spent over $100,000 just on attorneys chasing people. >> reporter: after learning that harsh lesson, peter went to the other extreme. creating too many moving parts to the wolfcom manufacturing process. >> next you know we're dealing with up to 80 vendors, that we have inventory problems. you have everything except one piece, and there's a two month delay, but you've got a customer who ordered 1,000 units. when i did it that way, there's no copycat, but it is a pain in the butt. >> reporter: eventually...