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The extent of her injuries. >> i broke my cheekbone. so this side of my face is still numb. i had a gash in the back of my head to my skull. i had 16 staples. >> that probably scared the kids, too, didn't it? >> my middle daughter was screaming. somebody help my mom. my mom is going to die. and i just kept telling her, i said, i'm hurt, baby, but i'm okay. i'm alive. i'm here. >> amazingly, nobody died at briarwood elementary. but just one mile away at plaza towers elementary, seven children did die. >> i can't even imagine the amount that plaza towers lost and how hard that is for them. >> to...

Donna and two of their daughters in shock right after the funnel cloud hit. ladonna was just starting to realize the extent of her injuries. >> i broke my cheekbone. so this side of my face is still numb. i had a gash in the back of my head to my skull. i had 16 staples. >> that probably scared the kids. >> my middle daughter was screaming. somebody help my mom. my mom is going to die. and i just kept telling her, i said i'm hurt but i'm okay. i'm alive. i'm here. >> amazingly, nobody died at briarwood elementary. but just one mile away at plaza towers elementary, seven children did die. >> i ...

Outside how parents and teachers and the students were able to pick their way out of the rubble we were traumatized. >> she's out. >> okay. >> a local photographer took this picture of steve and la donna and two of hir daughters in shock right after the funnel cloud hit. ladonna was just starting to realize the extent of her injuries. >> i broke my cheekbone. so this side of my face is still numb. i had a gash in the back of my head to my skull. i had 16 staples. >> that probably scared the kids. >> my middle daughter was screaming. somebody help my mom. my mom is going to die. and i just kept...

>> it's super hard. i think you are hitting on a crisis in this country. auj=p number of parents that i work with, if you don't have an intermediate care facility, it is very hard. starting in about 1999, you had states like new york who passed kendra's law, and that's really an intermediate standard so you can try to get somebody help, but there still has to be the resources available, even then it's a very hard standard to meet. you have got to really show somebody is dangerous or about to be dangerous or it's more likely they will be dangerous. and time and time again, shep, how many cases ...

Your competitors' websites. so it's a good way to look at what they're dealership and if your brand is keeping up with what your competition is doing online. >> i think you need to spend time thinking about it. who am i and what is the mix and what are the messages i want to put out. >> do you use people on the outside to do that stuff? >> we do. and my wife and i run a few restaurants outside of chicago. you have to follow up and make something right. that's something we do. every morning they're checking the sites and if someone wasn't happy, we make sure they're going to be happy the next t...