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The membership strengthens Soudah Development’s commitment to promote responsible, sustainable, and accessible tourism aligned with Saudi Arabia’s Vision 2030 strategy.
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Soudah Development, a unit of Saudi Public Investment Fund (PIF), has become an affiliate member of World Tourism Organization (UNWTO) – the UN agency responsible for promoting tourism as a key driver of economic growth and environmental sustainability.
RIYADH: Soudah Development, a closed joint-stock real estate development company owned by the Public Investment Fund of Saudi Arabia, became an affiliate member of the World Tourism Organization – the United Nations agency responsible for promoting tourism as a key driver of economic growth and environmental sustainability, it said in a statement. As an affiliate member of the
It becomes only the 25th company in the Middle East to join an alliance of more than 500 global members and joins some of Saudi Arabia’s leading tourism destination developers including NEOM, Qiddiya, the Red Sea Development Company, and the Royal Commission for AlUla.