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“The purpose of business is to create and keep a customer.” – Peter Drucker I am taking a “detour” in this newsletter to talk about a vital part of a speaking business. If you have a speaking business or have ever thought about starting a speaking business, this newsletter is for you. Do you know what the letters “CRM” stands for? CRM stands for customer relationship management. If you have a speaking business, you have a myriad of leads, contacts and opportunities in which to keep track. Managing these with pencil and paper, spreadsheets, and/or throug...

  “Frustration, although quite painful at times, is a very positive and essential part of success.” Bo Bennett Can you give me a little advice? I am constructing a digital course called “The Influencing Speaker.” The course covers the full process of how to prepare your best presentation, deliver it with comfort and ease, and how to follow-up with your audience after your presentation. The course focus is on your needs as a speaker. This course will be about you, not me. To that end, can you give me a littl...

  “If you would not be forgotten as soon as you are dead, either write something worth reading or do something worth writing.” – Benjamin Franklin Stephen Covey in his book, “First Things First,” says human beings have four needs: to live, to learn, to love, to leave a legacy. Deep down inside of you, you have a need to leave a legacy. You want to know there is something you can give to this world to make it a better place now and continue to do so when you are gone. What is your speaking legacy? Is i...

Comes at a steep price. here now are five incentives that cost your company very little or next to nothing but reap huge rewards in terms of employee satisfaction and loyalty. courtesy of entrepreneur.com. one, negotiate local discounts. nearby hotels, restaurants and attractions may offer corporate customer programs. two, organize delivery service. have a local dry cleaners provide free pick-up and delivery of your employees' clothes. many businesses are willing to provide this service to capture and keep new customers. three, consider an interest-free computer loan program making it easier f...