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Whether it's financially, spiritually or just mentally you understand what i am saying i'm just trying to get to the next level. >> larry: that wet suit part of your locating line. >> yeah i'm down with the data, that's how i represent. so three stripes is how i roll. >> larry: and why the green, blue and yellow. >> it's a beautiful color. like that bob marley feeling. sometimes i feel like i'm bob marley reincarnated and it's got that jamaican field. >> larry: i like bob marley. i interviewed him. >> somebody that you could work with that ain't here right now -- >> larry: special guy. his son...

About you, where does most of your income come from? records? because that's the business that is hurt. >> i mean, i'm just a hustler. i know how to get it in all different ways. like you've got the gps. you've got the football league. you've got the clothing line. you've got the tv shows. you've got movie deals. everything that i do is always about trying to get to the next level, whether it's financially, spiritually, or just mentally, you know what i'm saying. i'm always trying get to the next level. >> larry: is that sweatsuit the clothing line? >> yes, three stripes is how i roll. >> larr...

Mari reincarnated. >> larry: i knew bob marley. >> you did? i interviewed him. >> man, i really wanted to meet him. that's somebody they always say somebody you could work with that ain't here. >> larry: special guy his son is around. >> i work with all of them. my partners. >> larry: recently named creative chairman of priority records. what does that mean? you pick all the artists? >> yeah, i'm frank sinatra up in there snow. >> larry: you're the chairman of the board? >> i'm ol' blue eyes. i'm back. >> larry: he was something. you would have loved him. hosting monday night "raw." what's tha...